By: Jordan Benjamin on December 7th, 2021
Selling with Video & The Future of Remote Sales w/ Todd Hartley
Todd Hartley, Founder and CEO of WireBuzz and Tony Robbins Business Mastery Speaker. Video is a game changer in business. Todd shares how he realized that video will dominate human attention and how he decided that he will become a trailblazer in this space in the early 2000s. He shares, after training thousands of people, the most common limiting beliefs people tell themselves why video is not for them. The solutions however are terribly simple and are more about getting over what's in your head than the true difficulty of using video as a tool. Todd shares how he hacks attention with video and how this medium's greatest advantage is to provide clarity. He shares that he is able to consistently help his clients and, as a matter of fact, only lost ONE client in ELEVEN years because he treats them as friends, and helping friends is not work at all.
02:12 Working with Tony as a client and becoming an early adopter of video
07:05 A dream to become a talk show host despite learning disabilities
11:24 Limiting beliefs on video and finding massive success with Todd's strategies
19:38 Todd's camera set up leverages attention hacking
22:57 Clarity: Video eliminates confusion, the cause of leads leaking out
29:35 Clients are friends and Todd likes helping his friends
35:33 Bounce back from losses by managing the story in your head
40:44 Leaders with vision lead organizations and hold people accountable
44:26 Routines: Working out in the morning even as a night person
10:30 "When I'm training people how to get great on video, they beat themselves up on take one, not realizing they're not there when Michael Jordan's warming up in the gym and they're missing all of that prep time."
11:32 "Number one, I don't like how I look on camera. That's the big dog, but even supermodels are in therapy over this topic. Like none of us like how we look, but what do we like more than anything?
Our willingness or our ability to serve other people. So when we get our vanity in proper position and our desire to serve people as the number one point, then everything changes."
22:38 "A customer going down your customer journey page on your website, they're looking for information, what I try to explain to them is wherever there's confusion in your sales process, your leads are going to leak out."
31:38 "It really starts with the central question, do I have room in my life for more friends?"
46:17 "Honestly. I really like to serve people. I love to be a value to them and I know that as I serve people and I do it with an open, loving heart, they will stay in my life and we will grow together. I'm big believer in that."
You can learn more about Todd in the links below.
- LinkedIn - https://www.linkedin.com/in/videotodd/
- Website (WireBuzz) - https://www.wirebuzz.com/
- Website (personal) - https://toddhartley.com/
About Jordan Benjamin
Jordan is the founder of My Core OS. After spending years in sales, working with sellers and studying peak performance he found an opportunity to help sellers level up to not only build peak performance at work, but to also create harmony between work and life so you can sustain performance over the long term.