Help Me Choose
Jordan Benjamin

By: Jordan Benjamin on September 23rd, 2021

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Selling Around The World, Lessons in Psychology & Sales with Rachel Shi


Today's guest on the Peak Performance Selling Podcast is Rachel Shi, Founder-in-Residence at Entrepreneur First. Pursuing the deeper purpose of life is at the heart of Rachel’s journey as a person and entrepreneur.

Her experiences, from working in industries she didn’t enjoy to moving to a completely different country and starting over, have taught her that her time is the most valuable asset she has. How she uses her time while having a keen awareness of her own mortality have shaped her decisions to always seek the deeper meaning of life. And this purpose is and will always be her service to others.

Rachel also shares how she became her best in sales by remaining curious and putting herself in the shoes of the customer. For her, being spoon fed the answers is not the way to learn, it is by making the harder choices which bring the most value in the end.


01:25 Stumbling into sales and entrepreneurship from a career in game design

04:56 Pursuing total change by moving to Canada

09:37 Become independent, live your life, and take action now

13:47 The humbling reality of mortality and reframing mindset to positivity 

16:51 Get better at sales: Learn the buying process and talk to your marketing VP

22:51 Show up your best: Curate your surroundings to what's beneficial 

28:28 Rising above low vibrational states and pursuing personal development

31:53 The purpose of life to to serve others 

38:07 The best leaders challenge you to become the best version of yourself 

40:39 Either you win or you learn, there is no losing

43:33 Connect with Rachel


05:51 "I always had it in my head that I needed to do something drastic to kind of get out of that and, for me, that was just picking everything up completely and moving to an entirely new country."

08:16 "Imperfect action is the way to go. There's no such thing as a perfect time to do anything."

20:38 "Shadow calls or ask. If you're selling to VP Marketings, for instance, talk to your own VP of marketing and see how they evaluated their last purchase for the company. What they went through, what they like, what they didn't like."

28:48 "Our ultimate goal should be to realize the pinnacle of what we were put on this earth to do. And to me that's self-actualization where you rise above some of your base needs for food, for shelter... then get to a higher state of being."

29:23 "A low vibrational state is when you're not in pursuit of that purpose. You're detached from it. You're just operating based on whatever inputs you're being exposed to, and just fulfilling that base animalistic part of your brain."

40:44 "You only win or learn. To me, there is no such thing as losing. When I fuck up in some massive way, if I lose a deal or I had a bad conversation with a customer or anything like that, that's not a loss to me. That's an opportunity to reflect."

You can learn more and follow Rachel on the following links below.

About Jordan Benjamin

Jordan is the founder of My Core OS. After spending years in sales, working with sellers and studying peak performance he found an opportunity to help sellers level up to not only build peak performance at work, but to also create harmony between work and life so you can sustain performance over the long term.