--- title: Sell Without Selling Out w/ Andy Paul description: Sales is a human business and relies on relationships. Andy Paul shares insights he has learned from his career and how to support being our best in sales image: https://www.mycoreos.com/hubfs/Andy%20Paul%20sm.jpg --- ** ** [ Help Me Choose ](https://www.mycoreos.com/contact-us) - Categories ** [«  View All Posts](https://www.mycoreos.com/podcast) ![Sell Without Selling Out w/ Andy Paul](https://www.mycoreos.com/hubfs/Andy%20Paul%20sm.jpg) ![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png) ![Jordan Benjamin](https://app.hubspot.com/settings/avatar/5970c95cde73ac4aaed56f18e4e51429 "Jordan Benjamin") By: [Jordan Benjamin](https://www.mycoreos.com/podcast/author/jordan-benjamin) on January 27th, 2022 ** Print/Save as PDF # Sell Without Selling Out w/ Andy Paul [Podcast](https://www.mycoreos.com/podcast/topic/podcast) - Share: - [**](https://www.facebook.com/sharer/sharer.php?u=https://www.mycoreos.com/podcast/sell-without-selling-out-w/-andy-paul) - [**](https://twitter.com/intent/tweet?text=Sell+Without+Selling+Out+w%2F+Andy+Paul&url=https://www.mycoreos.com/podcast/sell-without-selling-out-w/-andy-paul&via=) - [**](https://www.linkedin.com/shareArticle?url=https://www.mycoreos.com/podcast/sell-without-selling-out-w/-andy-paul&title=Sell+Without+Selling+Out+w%2F+Andy+Paul&summary=Sales+is+a+human+business+and+relies+on+relationships.++Andy+Paul+shares+insights+he+has+learned+from+his+career+and+how+to+support+being+our+best+in+sales) - [**](mailto:?body=https://www.mycoreos.com/podcast/sell-without-selling-out-w/-andy-paul) [ Andy Paul](https://www.linkedin.com/in/realandypaul/), host of the Sales Enablement with Andy Paul Podcast and author of the upcoming book Sell Without Selling Out joins us on Peak Performance Selling. Andy reflects on the fact that the principles of selling are largely unchanged throughout history. People buy from people, so investing in good relationships will always be crucial, whether as a buyer buying based on return on time and attention, or as a seller trying to distinguish yourself from other sellers. Helping others get what they want and being transparent about its mutual benefits will always be a win-win situation. **HIGHLIGHTS** - Understanding early that sales is a people business - Decisions are made based on return on time and attention - Givers, takers, and matchers: How to sell to different people - The principles of selling are largely unchanged throughout history - Close the perception gap of coaching between managers and sellers **QUOTES** **Andy**: "If you think it's purely about the process, you think it's just about what you're executing in your playbook, and you think this interaction doesn't matter, this relationship doesn't matter, then you're fooling yourself." **Andy**: "If you're approaching your customer and saying, my job here is help you get what's most important to you, and if I can help you get what's most important to you, I'll get what's important to me. And as long as you're transparent about that, that's what people want." **Andy**: "People calculate a return on the time they invest in you. If you're a seller and you wonder if somebody started ghosts, there could be multiple reasons, but the first reason, generally is they made the decision, you're just not worth their time." You can learn more about **Andy** and [preorder his book](https://www.amazon.com/dp/B09G8464LL/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1) in the links below. - LinkedIn: [https://www.linkedin.com/in/realandypaul/](https://www.linkedin.com/in/realandypaul/) - Podcast: [https://www.andypaul.com/sales-enablement-podcast/](https://www.andypaul.com/sales-enablement-podcast/) - Website: [https://www.andypaul.com/](https://www.andypaul.com/) If you’re listening to the **Peak Performance Selling Podcast**, please subscribe, share, and send us your feedback. - LinkedIn -[ https://www.linkedin.com/in/jordanbenjamin/](https://www.linkedin.com/in/jordanbenjamin/) - Website -[ http://mycoreos.com/](http://mycoreos.com/) - Podcast -[ https://www.mycoreos.com/podcast](https://www.mycoreos.com/podcast) - Email - [Jordan@MyCoreOS.com](https://dashboard.simplecast.com/accounts/6913988c-0a98-4d79-8ecf-8a8b1b7dd83e/shows/4ec00feb-ec21-4f95-89bf-8be13b2dc75c/episodes/d3135069-9317-46c5-bb73-d1201bc9299d/Jordan@MyCoreOS.com) - Twitter -[ https://twitter.com/jbenj09](https://twitter.com/jbenj09) ### About Jordan Benjamin Jordan is the founder of My Core OS. After spending years in sales, working with sellers and studying peak performance he found an opportunity to help sellers level up to not only build peak performance at work, but to also create harmony between work and life so you can sustain performance over the long term. - **Connect with Jordan Benjamin** - [**](https://www.linkedin.com/in/jordanbenjamin) - [**](mailto:jordan@mycoreos.com) - [**](https://www.facebook.com/sharer/sharer.php?u=https://www.mycoreos.com/podcast/sell-without-selling-out-w/-andy-paul) - [**](https://twitter.com/intent/tweet?text=Sell+Without+Selling+Out+w%2F+Andy+Paul&url=https://www.mycoreos.com/podcast/sell-without-selling-out-w/-andy-paul&via=) - [**](https://www.linkedin.com/shareArticle?url=https://www.mycoreos.com/podcast/sell-without-selling-out-w/-andy-paul&title=Sell+Without+Selling+Out+w%2F+Andy+Paul&summary=Sales+is+a+human+business+and+relies+on+relationships.++Andy+Paul+shares+insights+he+has+learned+from+his+career+and+how+to+support+being+our+best+in+sales) - [**](mailto:?body=https://www.mycoreos.com/podcast/sell-without-selling-out-w/-andy-paul)