Secrets Of Virtual Sales & Marketing Success David Meerman Scott

Today's guest on the Peak Performance Selling Podcast is David Meerman Scott, entrepreneur, advisor, keynote speaker, and WSJ Bestselling Author of 12 books. It's clear that many businesses need to transition to virtual business to survive. What's also apparent is that many ventures utterly fail because they try to import their offline success online. David explains that businesses need to get a lot more creative to be able to compete in the online world. He shares his own strategies for dominating certain keywords in the Amazon search engine and reaping the success of his "mailbox money." David is a firm believer in passive income and continues to earn royalties from videos made 15 years ago. He also shares his own tried-and-tested tips for showing up in virtual events and manipulating factors like light and sound to create an experiences which sets him apart from others. David also shares one surprising thing he discovered researching Fanocracy, and that passion is actually infectious.

Highlights:

04:19 Starting on Wall Street and striking out on his own 

07:24 Building up the courage to dive into entrepreneurship

13:09 Stay fit at 60: Mixing it up and eat healthy

17:17 Reimagine in-person events to create successful virtual events 

25:16 David's secrets to presenting your best in virtual events 

29:28 Fanocracy: Passion is infectious  

35:37 Connect with David

QUOTES

10:19 "If you have a stock where one goes down to zero but you've got many other investments, you'll end up being fine...  And I think that the fear was overcome really quickly when I looked at it from this perspective of I call it the portfolio theory of work."

12:25 "If you follow this philosophy that I've been following of the portfolio theory, multiple income streams, multiple things that you like to do, do the stuff where you add value, I think I could be working until they carry me out of the studio toes first."

27:28 "You don't need to spend $2,000 necessarily, but good sound is more important actually than good video. And it makes a huge difference because most people don't have good sound."

28:32 "I'm a huge, huge believer in these several things. Simply standing up, number one, and simply number two, having equipment better than the other guys. And it doesn't need to be a lot of money."

31:14 "There's something that was super surprising as we were researching fandom and building tribes and so on. That is, the importance of passion. Passion, we learned, is infectious. When you're passionate about what you do, that passion rubs off."

You can learn more and follow David on the following links below.

• LinkedIn - https://www.linkedin.com/in/davidmeermanscott/
• Fanocracy - https://www.fanocracy.com/
• Stand Out Virtual Events - https://standoutvirtualevents.com/
• Thoughts on Zoom Virtual Backgrounds
• Instagram - https://www.instagram.com/dmscott/
• Twitter - https://twitter.com/dmscott