Help Me Choose
Jordan Benjamin

By: Jordan Benjamin on September 16th, 2021

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Getting UNCrushed & Mental Health in Sales with Tim Clarke


Episode Summary

Today's guest on the Peak Performance Selling Podcast is Tim Clarke, Senior Marketing Leader at Salesforce, Co-Founder & CEO at UNCrushed, SOBERforce Global Events Chair, philanthropist, and mental health advocate. The issues surrounding mental health have come into focus with the pandemic as alcohol and drug use soar.

Today, Tim's advocacy is to help others overcome their own mental health challenges. He lives by the mantra; "live life, give back, change lives" and this is apparent with his community UNCrushed. This platform encourages others to find someone they can relate to so that they may be vulnerable with the mental health issues they face, including drug and alcohol addiction, grief, and depression, among others.

Tim shares the common misconceptions he observes around mental health and how people, especially those in sales, can use tools to tackle these issues meaningfully. For Tim, success is no longer about time or material possessions, it is about making a positive impact on the lives of as many people as possible.


03:11 Transitioning from sales to marketing

04:56 UNCrushed is a community for people to connect on mental health

08:42 SOBERforce: Debunking sobriety myths and becoming an ally

13:24 Being vulnerable and strategies to connect with employees

18:46 Unmasking vulnerabilities and allowing people to grieve

25:27 Balancing vulnerability with responsibilities

31:08 Misconceptions on mental health in sales today

33:04 Measure life by the impact you make on others' lives


07:07 "It doesn't have to be addiction. We've got people that share about grief and depression and sexual abuse and domestic violence. There's many different stories that are shared on there. And we don't just focus on the darkness, we focus on the light." 

09:55 "The word sobriety has some stigma associated with it. The first thought that comes to mind, if someone tells me to sober is, well, what's wrong? What went wrong with you? So the first myth to debunk is actually you can be sober for any reason."

11:44 "When we talk about inclusion and equality and equality in this group, we focus on the fact that it doesn't matter what your path was to getting you here. And it doesn't matter what your path forward is going to be. We're trying to be as inclusive as possible."

16:05 "Ask your employees how they are twice. Don't just stop at that first time. Really, really understand what's going on. Maybe you don't want to get into detail. You could apply a traffic light system. Red Amber Green right now." 

32:18 "We see this in the mental health and sales report that we did with Sales Health Alliance and Rich Paris, there's a strong correlation with when your mental health is better, that your sales performance is better."

You can learn more and follow Tim on the following links below.

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About Jordan Benjamin

Jordan is the founder of My Core OS. After spending years in sales, working with sellers and studying peak performance he found an opportunity to help sellers level up to not only build peak performance at work, but to also create harmony between work and life so you can sustain performance over the long term.