Help Me Choose
Jordan Benjamin

By: Jordan Benjamin on November 18th, 2021

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Don't Be A Taker - Reach Your Full Potential By Giving with Ken Lundin


Ken Lundin, President of Ken Lundin & Associates and RevHeat. Ken looks back on his journey in sales and entrepreneurship and shares that one significant moment when he lost his house. It was a big challenge but Ken also realized that bankruptcy is actually not rock bottom. He hustled hard in sales after that, eventually reaching VP level. He shares the wisdom he learned on the way.

In his experience, the difference between a giver and a taker personality can fundamentally affect a company. Ken advises on hiring the giver types and provides examples of how a taker might be initially successful but, having their heart in the wrong place, will not reach their full potential.

He also shares the difference between work-life balance and work-life alignment and how you must strive to align your life with your goals for maximum success. Finally, Ken also shares his anti-aging tips to keep him in optimal shape to show up and be his best on the daily.


Episode Notes


01:31 Ken's journey: Entering entrepreneurship and losing his house

04:08 Bouncing back: Create your own space vs consume what the world gives you

10:12 Don't be a taker: Create the life you want and reach your full potential 

13:32 Interview questions: Have non-negotiables not in the job description

16:33 Work-life alignment vs balance: Systems matter more than goals

26:23 The same discipline in the gym works in business  

31:56 Fasting and reaping anti-aging benefits at the molecular level

34:56 Create a well-defined sales process 

37:26 Leaders: Address friction points within processes to make them function

40:46 Implement change: Focus on one thing that creates the biggest impact

43:30 Connect with Ken 


06:57 "Hadn't had a call back on four different jobs and I'm standing in front of my gym, I'm getting ready for this one, and all of a sudden at that moment, I realized that I had allowed my past to create my present and therefore it was creating my future." 

12:19 "When we're a taker, is we got commission breath that's just nasty and smells and needs some scope. We're pushing it out on everybody. We're just trying to get to the deal, we're not actually helping. And I think that becomes inauthentic."

14:33 "They must exhibit curiosity at all times. And curiosity, if you're naturally a taker or if you're naturally somebody who's not prone to owning that responsibility, you're less curious because your worldview is more refined on how you want things to come to you rather than how you want to contribute to the world."

38:59 "If you're not talking at a granular level when you're implementing change, or at least respecting the fact that that much friction exists, they will go back to the way they've always done things before."

41:53 "Pick the right A, pick the right one, stick to it, enforce it, coach it, help it, and push it for success. And we have to go slower to speed up. In your organization, if you can fix one thing, pick the one thing that's going to have the most impact, fix it, get it to where it's running, and then pick thing number two."

You can learn more about Ken in the links below.

About Jordan Benjamin

Jordan is the founder of My Core OS. After spending years in sales, working with sellers and studying peak performance he found an opportunity to help sellers level up to not only build peak performance at work, but to also create harmony between work and life so you can sustain performance over the long term.